While discussing my work with a woman the other night, she gushed, "I think being a designer would be so much fun! How do you not just pick things that you like?" This is a valid question that may also help explain how I view the designer's role in a remodel or material selection process.
The answer is a combination of factors but before expanding on that, I will share a secret fear and insecurity that used to plague me. When I first started (and even occasionally yet) I'd go to meet a client to select finishes, and I'd think to myself, What if I don't know that they like? What if I don't get their style? These questions used to haunt me because I didn't go into these meetings with a concrete plan or with finishes pre-selected and so I didn't have control over, or know what the outcome would be. While I may be a designer, and generally right brain oriented, I am anal enough and human enough to feel better when I am in control.
What I discovered over the course of many client meetings was that things worked out just fine even if I didn't have a concrete plan. Clients' generally know what they like and don't like even if they can't articulate it. So why did they need me? For a variety of reasons. 1) Many showrooms are vast and overwhelming and scary. 2) Even if a client thinks they know what they like, a reassuring vote of approval is much appreciated. 3) Sometimes the finish a client likes is not a great product for the application or it is out of their price range and they need an affordable alternative. These are all great reasons to have a designer help you navigate through the many decisions to be made when building or remodeling. I enjoy helping clients discover their 'style' and help mold their vision but don't (okay rarely) feel the urge to impose my opinions on their project's design. Much like a good parent tries to guide a child with sound advice and the wisdom that comes with experience, without trying to make the child into a miniature copy of themselves or what they want the child to be.
So to sum up how this ensures that all of my projects don't look the same or overly bear my distinctive stamp, each project evolves somewhat organically and I am just there to help it grow in the right direction. When the client walks in and points to a tile or a light fixture and says "I love that!" we have our starting point, our building block. From there it is a collaborative process where through much communication and idea sharing we manage to arrive at a point that is reflective of the client's personality and style but refined with a designer's eye.

















































